PartNErships for Development (22RISE)
Stakeholder analysis
We coach reach out to development stakeholders and seek partnership.
The action is obvious and also supported by the Sutainable Development Goals, SDG 17.
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Stakeholder identification & analysis
We use a CRM (customer relations manager) software to compile institutions, their mandate and key persons. In 2022 we started to benefit from HubSpot.
HR&S Sweden and HR&S Country Branches benefit from the same platform. Thereby we can upload a number of institutions and share the milestones between us.
It is a long-term effort, firmly (maybe slowly) do we develop partnerships as well as other sources of income than ActionInvest.
- Each team member selects and becomes the “owner” of 1-5 institutions.
- We click on “Contacts” and then on “Companies”. Here we find a list of institutions that we have have added to the software. The institution will l carry of the person who added them name as “Company owner”.
- Each team-member may want to select 1-5 of these institutions and add your own name as “company owner” instead.
- Click on and review their webpage
- Compile important information, that concerns us and create “notes” within HubSpot with this information.
- Compile key-persons in the company and add them to the company page by locating “Contacts” and then click +Add.
- Add the name and e-mail address. Now this person has her own page.
- Click on and review their LinkedIn
- We identify key-persons and what they consider important by reading their postings.
- Add key persons to the company page by locating “Contacts” and then click +Add.
- Describe their preferences under notes.
- We identify overlaps between our own and other development stakeholders mission, mandate, engagement and core-values.
- When we see such overlaps, then we reach out and offer our services on consultancy basis, respond to tenders or apply for grants.
- E-mails, calls and meetings are logged.
- We invite stakeholders that have overlaps with our own mission to our Network for external partners – f ex the HR&S 22RISE Network
- We arrange network activities.
- We expand our HubSpot list by adding institutions. We click on “New companies” and paste their URL. F. ex. when we review a partner’s websites, we may identify institutions that we were not aware of before.
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Make ourselves visible
Manage a good own LinkedIn profile