Branding & Public relations

HR&S and HR&S RISE Support Centres provide Branding & Public Relations coaching to our RISE Support Centre members.
With a number of programmes in a number of countries and across continents our branding and our public relations are key.

Key messages

It is immensely important for our reputation that we sort out all challenges that we encounter, and that we share what happened and how we handled it.

Lack of accountability

If we experience lack of accountability, we must sort it out. To the very detail. So that our brand is connected to that lack of accountability or even stealing is not an option.


Our brand is our reputation. It is the set of perceptions that our users and our customers have about our products, our services, and our company.

Thus, our branding is a RESULT.  It is the result of our promise to deliver a specific set of features, benefits, services, and experiences consistently to our users and customers. It is a result of how do we affect people? It includes the messaging, the quality of the product, how our staff behaves, our culture…everything.

Therefore, all branding decisions focus on the user.
Our brand must be positioned clearly in target customers’ minds. Brand positioning is done at three levels; on product attributes, on benefits ad on beliefs and values.

Brand management

Our brand management concerns HR&S in Sweden, all our HR&S RISE Support centres, and all our Support Centre members initaitives.

Our brand management
-performs an analysis on how our brand is currently perceived among supporters and customers,
-then proceed to planning on how the brand should be perceived if it is to achieve its objectives and
-continue with ensuring that the brand is perceived as planned and secures its objectives.


Public relations (PR) is the practice of deliberately managing the release and spread of information between our initiatives and the public.

Public relations is a strategic communication process that builds mutually beneficial relationships between us -HR&S Sweden, our RISE Support centres and our RISE Support Centre members – and the public.  We aim to convince our audience, inside and outside our usual sphere of influence, to promote our idea, purchase our product, support our position, or recognize our accomplishments.

We promote our clients, our products and ourselves, we persuade our external or internal audiences through traditional media, social media, or speaking engagements  We create narratives to advance our agenda. Our PR people are storytellers.  A good PR people  analyse our interventions, find the important and relevant messages, and translate those messages into public-friendly stories.  When we have faced challenges, we still share the story, we formulate the lesson we have learned and how we have reacted to mitigate the damage.

We communicate with our audiences through trusted, not paid, sources. We use unpaid or earned methods.  We acknowledge that there is a difference between public relations and advertising; advertising is paid media, public relations is earned media, and we only do PR.

unsplash - good vibes only

PR management

We benefit from PR management to protect, enhance, and build reputations through the media, social media, and self-produced communications. 
Our tools include:
-Create and execute special events designed for public outreach and media relations.
-Write and distribute press releases.
-Speech writing.
-Write pitches (less formal than press releases) and send them directly to journalists.
-Conduct market research on our programme or our programme’s messaging.
-Expansion of business contacts via personal networking or attendance and sponsoring at events.
-Writing and blogging for the web (internal or external sites).
-Crisis public relations strategies.
-Social media promotions and responses to negative opinions online.


HR&S wants to implement change. This can only be done together with our partners and our customers. Our success ties back to meeting our partners and our customer’s need and we must be professionals in understanding what our partners and customer seek to accomplish. Insight professionals.

Times and norms are rapidly changing;  technology changes, priorities change, and people change. So being adaptable to these changes, and understanding how that affects people is critical for insight professionals to stay on top of. Revisiting previous research is key to understanding how our partners and customers change and moving with those changes. Insights leaders can deliver value to businesses by achieving and maintaining a deep understanding of who their customers are, what their behaviors are, and ultimately, what their motivations are and then take these deep understandings and align them with the goals and capabilities of ours.

  1. Be on top of consumer mindsets
  2. Organise priorities
  3. Adapt Leadership Teams to changes
  4. Embrace new methodologies
  5. Énsure a diverse talent structure
  6. Ensure empathy
  7. Manage the challenge of urgency