Kenya urban Business

Please find details about the TestE method here.
Testing the strength of Evidence.

We collaborate with two urban businesses in Nairobi:

  • Dolas Creation
    A25. Tailoring & design in under-served areas of Nairobi
    Manager and Founder: Mr. Frederick ATING’A.
  • Vema Housholds

    A28. Production of bed runners in Nairobi Kenya.
    Manager and Founder: Virginia NJERI

Dates of field visits & ActionTalks

Dolas Creation

  • David Aura and Millicent Sifuna  5 December, 2020 (D-DM.1)
  • Collins OWUOR, December 2020 (D-C.1)

  • Ann CHEBET, December 2020 (D-A.1)
  • Millicent SIFUNA January 2021 (D-M.1) 

Veema Households

  • Millicent SIFUNA, May 2021 (V-M.1)
  • ActionTalks Dec 2021 (V-A.1)
  • Millicent SIFUNA, Feb 2022 (V-M.2)
  • Cecilia ÖMAN, March 2022 (V-C.1)

Dolas Creation & Veema Housholds

Test_E parameters

Collected TestE parameters in meetings with PMPs and TPs
when developing and adjusting the survey manual and when performing the surveys.


Dolas Creation

Veema Households

D-C.1 Mr. Fredrick, CEO Dolas Creation, is doing well in terms of marketing. A statement from him confirmed that he makes unique designs for famous public figures and politicians. This in fact helps puts Dolas creation on the limelight.

D-C.1. Mr. Fredrick, is waiting for the arrival of imported fabrics to start production.

D-C.1.It is approaching festive season and we are targeting more individuals who tend to have new designs during this period.

D-C.1.As a sign of solidarity to Dolas creation and to the good work of Mr Fredrick, each member of the coaching team promised to promote and market the great designs of Dolas creation by having their favorite designs tailored by Mr. Fredrick.

D-C.1  So far so good, Mr Fredrick is making quality and unique products. This makes Dolas creation stand out in this competitive fashion industry.
We believe with the right marketing strategy and learning from the challenges we are currently facing, Dolas creation will eventually achieve its goals.

D-A.1 Dolas Creation is a business formed and run by Mr. Fredrick Ating’a. The business is mainly based in Ngong road, Nairobi a few meters from the junction mall. The business enjoys a wide market considering its location in Nairobi; the customers include both the high-income residents as well as the low-income residents. Thus, it has the potential of expanding rapidly if the right resources are given with the right commitment and sincere trust between the partners.

D-M.1 Dolas creation is an enterprise that focuses on African wear in Kibera, Nairobi Kenya.  Fredrick Ating’a, the CEO of Dolas, met with Cecilia (HR&S) twice in Nairobi Kenya. After various conversations, they noted that they shared common goals; to see a changed society. They agreed to collaborate, a win-win equal partnership. Frederick Ating’a is driven by passion, there is something he yearns for. His main goal is to empower local artisans and craftsmen in Kibera Kenya.  He has vast knowledge in fashion industry, and he would like to see a turn-around.

Dolas creation was introduced to the HR&S Branch Kenya in June 2020, and the collaboration with HR&S was initiated. Dolas met with the team and had interesting conversations about his business.

V-A.1 As a young girl in Kenya, Virginia did not get a white collar job. So she started a business for her livelihood and to fight poverty. I started Veema without a single product. In the beginning she was selling other peoples products.
Bootstrapping: find other income, sell knowledge as soon as available, limit the costs, maybe parallel work, borrow from family without interest.
Market: Always be an entrepreneur, in every situation be selling. Bring product to every gathering.
Untapped talents are there in Africa.
Dream, supply bed runners throughout Africa, and give employment to many, direct and indirect through empowering others to be business people.
She would like to have mentorship  through HR&S, skills. Funds is not the solution.
She is willing to be a member of our Network for social entrepreneurs.


V-A.2 Long are gone the days women sat and waited for men to fend for them. There has been a high increase in  suicide cases and other terrible things in the society as men feel the heavy pressure to provide for their families. We therefore need women empowered to help alleviate the heavy burden that men sometimes have to bear despite hard economy times. Also it’s important for a woman to be empowered as they have so much they can bring to the table and make the world a better place. Greatest challenge face as a social entrepreneur has been resources to start and run the business. Stiff competition.  Keeping afloat during hard economic tides. I am motivated by hope for a better tomorrow, achieving life stability, eradicating poverty and a desire to raise the living standards of people around me. 


Dolas Creation

Veema Households

Ambitions of the Programme manager partner (PMP)

“I want to maintain a self-sustainable business in Kibera and improve livelihoods of the people in Kibera through creating employment opportunities.”
“I want to upgrade my workspace so that I can accommodate and offer a platform for other skilled artisans/craftsmen in Kibera.”
“African wear is being recognized all over the World and with proper marketing, it will be something huge.”
“We aspire to produce high quality and unique products that are competitive on the market.”
” I plan to maintain a strong customer base and the right team that I will work with. I also plan to exercise good leadership and organizational skills in my business. The finances will also be well managed through constant accounting and target setting.”
“I plan to deal solely with African wear. I will invest in making bags, shoes, jewellery and clothes with African print. I target both the local and International market.”
“I expect that through this collaboration with HR&S, we will build a sustainable business base and  promote employment opportunities for kibera people. It is a win-win opportunity. I expect to benefit from Investment capital and expert coaching. I see that the benefit for HR&S is to create social impact and be recognized in public meetings. Our benefits balance. I will contribute with knowledge, skills, tools and work hours. Our partner will contribute with funds, training and knowledge. They input by each partner balance and both partners contribute equally much.”

  1. Maintain and scale tailoring and design within Kibera.
    • Make local brands: African print clothes; Ankara shoes (customized); African print bags and purses; African jewelry (customized).

  1. Employ Kibera citizens.

  2. Sell products within Kibera.

  3. Sell products outside Kibera within Nairobi.

  4. Sell products in Sweden through HR&S.

  5. D-C.1: Dolas Creation is planning for mass production of clothing for events. Mr. Fredrick currently has an order for mass production of certain cloth types for an upcoming event.
  6.  D-C.1: Dolas Creation is also targeting more people to boost its sales.

Ambition according to Branch Kenya

Dolas Creation Enterprise is a registered sole proprietor entity whose main aim is to inspire, educate and empower local artisans and craftsmen economically. The whole concept behind Dolas Creation was thus to bring together gifted local artisans and craftsmen to showcase all local African fashion under one roof thus creating employment for individuals living in Kibra. Through this, Dolas Creation hopes to contribute towards poverty eradication, increased incomes, employment creation, and the building of wealth among low-income people in Kibra. Dolas Creation established collaboration with HR&S Action10 in 2019. Their joint ambition is to build on what Dolas Creation is already doing and support with scaling – up. The enterprise is located in Kibera slum (a division of the Nairobi City area in Kenya), where high rates of poverty and unemployment are characterized.
A total of  Ksh.100, 000.00 funds from HR&S Action 10 was released to Dolas creation during 2020 to build on the structure that had already been established. The main agenda is to increase production scale.

Ambitions of the Programme manager partner (PMP)

V-M.1 “To be the leading producer of bed runners in Kenya.”

Assessment of PMP intrinsic motivation

The love for African fashion and passion to inspire, educate, and empower local artisans and craftsmen drove Frederick Ating’a to come up with Dolas creation. The whole concept behind Dolas creation was thus to bring together gifted local artisans and craftsmen to showcase all local African fashion under one roof. ‘I hope this will invigorate employment and hearten acknowledgment of African crafts both locally and internationally’, he says.

D-M.1 What caught HR&S most was the passion that Dolas had for fashion and the urge to see other local artisans and craftsmen in a better place.

Assessment of PMP intrinsic motivation

V-M.1 “Being able to invent quality bed runners, something has never been lacking makes me excited and it’s what puts me on toes every day. Seeing peoples’ happy faces when I transform their bedrooms really makes me humbled.”

Outcome challenges

Dolas Creation

Veema Households

Defined by PMP

  • “I lack the capacity to upgrade my workspace”.
  • Did you experience challenges that were hindering you from starting? If so, which challenges? Yes. Among them was developing a vision and a business idea and raising capital for my business.
  • To grow customer base.
  • The production and sales is low during the pandemic.
  • Kenya as a country does not have the capacity to produce the quality fabrics necessary for making good quality attires. This means we mostly depend on importation which may take much time before receiving the items during the pandemic.
  • The market prices during the pandemic for various attires has greatly impacted negatively on the establishment’s production level due to its highly priced products as compared to market prices.
  • Kenyan market embraces imports, this poses unhealthy market competition due to unregulated market prices when it comes to clothes, as most clients opt to go for cheaper ones of same design.
  • Dolas creation was not in a position to produce the accounting books, but promised to link up with the HR&S Kenya accounting adviser, Ann CHEBET, over the same.
  • We still don’t have quality pictures of the products that we can use on social media marketing.
  • A display area for marketing various brands of Dolas will be important. Ngong road being a busy road, the products will reach a huge customer base.
  • D-M.1 At the start of the programme, Dolas echoed one of the challenges as low market demand. “There are no policies to ensure that there is fair trade amongst different stakeholders. Importation of cheap textiles and apparel textile is the order of the day. This has really affected the local industry.” He could be heard saying this repeatedly.

  • D-M.1 Adding to the corona pandemic, it is unarguable that the fashion industry has been greatly affected. Many people work from home thus dressing up well has not been an issue. This has been farther affected by cancelling of events such as parties, weddings and vacations. This has ensured low demand on clothing. There is sudden closure of many apparel retail stores across the country. People have shifted from physical purchases to online stores. This thus has hit hard on people who have no online stores and have no technology to embrace such. This means the highest impact has been felt by physical stores.

  • D-M.1 Dolas has a physical production store on Ngong road, Nairobi Kenya. He has reportedly registered a low customer base due to the two factors mentioned above.

Defined by PMP.

  • V-M.1 “Lack of enough material.
    Sometimes the business loose so many orders as there is lack of  material.”

  • V.A.1
  • Challenge ONE: She had not capital but faith. She manage to get small money to survive.Where do start-upers get capital from? Kenya government demands a collatoral/guarantee for the loan. So many who need the governmental funds do not have access.
  • Challenges TWO: With time she realised she need skills and a strategy. Compared with Indian businesses family where the children learn early. It can be good to have the loan later when there is already a plan.
  • Challenge THREE: The network, discuss with clients and suppliers. Important to be trustworthy and to be faithful. Marketing is a challenge, depend on marketing. Social media marketing, Facebook.
  • Challenge FOUR: To reach a break-even. So that they can manage their livelihood and make the business grow. Virginia made the research. Covid-19 made it more difficult. Running on a very low budget to manage the business.

V-C.1 “I had promised to revert on the loan repayment by end of February. Having assessed all factors I may need more time. The sales went so low and all I was doing was paying rent with the stock for the past few months. For that reason I decided to close the shop and operate online until I come back on my feet. I will try get alternative work for now and raise funds. Kind request allow my loan not to accrue interest as I figure things out. Am so sorry for disappointing. I live to fight another day and I know I will rise again.”

Defined by HR&S Branch Kenya

  • D-C.1 Dolas Creation is located on the busy Ngong road; this makes it easily accessible to potential clients and buyers. Despite this, there is no display area for enterprise that can attract the attention of potential clients unknown to Dolas creation.

  • D-A.1 After holding long discussions at different times in the course of the year 2020 with Fredrick Ating’a, the owner of Dolas Creation, it emerged that he has not fully trusted the HR&S coaches and instead prefers to confide in president and the founder. He has not shared his books of accounts and the receipts to the accounting coach which makes it difficult to assess how he has gained from the HR&S and how the loan has cushioned his business during the Covid-19 pandemic. However, we hope the situation improves in our future engagements.
  • D-A.1  Dolas creation major challenges were market demand which had tremendously gone low and finances.
  • D-M.1  According to Dolas, marketing remains a major issue. This thus means that the progress has stalled. How best can we handle this? But then, what happens if accountability is still a problem? Is there a missing link? To start with, the public relations coach is encouraged to draft the marketing strategy with Dolas. The whole team can be involved if need be. Secondly, Dolas creation is encouraged to be accountable. Accountability is a big word. It is not only about finances; it is also about setting goals and beating deadlines. Constant feedback is key, to ensure that the team is up to date and well informed of the programme and how they can chip in. It is interesting that we are all learning in our own capacity and this what makes a great team. We come with our imperfections, but out of this, something great is produced. Challenges are what makes us stronger, and they are expected.

Defined by HR&S Branch Kenya

  • x

Progress markers

Progress Markers defined

  • Defined by PMP.
  • Defined by Branch.
  • Defined by HQ
    • Income to balance (or exceed) costs.

Progress Markers defined

  • Defined by PMP.
    • Baseline. 30 pieces of bed runners. 25 pieces per week.
      Sources of evidence. Stock of bed runners. Stock of material for bed runners. As presented by the CEO.

  • Defined by Branch.
  • Defined by HQ
    • Income to balance (or exceed) costs.


Dolas Creation

Veema Households

  • Post on Facebook with an aim of growing his customer base.
  • HR&S to support with professional strategies to increase the customer base.
  • Create display area for enterprise at Ngong road that can attract the attention of potential clients unknown to Dolas Creation.
  • Use the attention already created among famous people in the marketing strategy.
  • Have a display room for the products from Dolas Creation.
  • A camera that can be used for taking quality photos which can be used on social media platforms.
  • That Dolas creation keeps us updated on progress and challenges while being accountable.
  • Develop an on-line store.
  • D-M.1  Dolas creation mentioned a shift in customer segments. He is now planning to target mass market as compared to niche which he was used to. This also means that he has also to draft a different pricing strategy plan. However, he is hopeful that everything shall be alright at the end.

W-M.1 “Increased sales and increased net profit.”

HR&S Branch Kenya

D-M.1 What HR&S does is listen, understand, experience then learn. Pieces of information about the enterprise are collected and compiled.

D-A.1 A strategy for change (SfC) was drafted and agreed upon by both partners. A business model was formulated, reviewed and confirmed by both partners. After setting the first milestones, a budget was presented by Dolas and the loan agreement read, understood and signed by both parties. Money was transferred to Dolas Creation from the the RISE centre Kenya account (A total of 100,000ksh/800 euros) in August 2020.

Dolas will use the money then pay back with a 10% interest. Another loan will be released immediately he pays back the first loan, or has invested the first loan in a professional manner. The amount can be double the first amount. The point is to scale up the business until it becomes sustainable. He will then incorporate other artisans and craftsmen.

D-M.1 Collins agreed to draft a strategy to see how best Dolas can handle marketing. It was agreed that Dolas if comfortable could embrace online marketing with the help of  HR&S.


HR&S Branch Kenya & HQ

V-C.1  We shall make an agreement with our accountant about the period where we shall not take interest.



Branch Kenya & HQ together

Proposal by Cecilia July 2022

  • Link Frederick to experts on marketing.
    • Ask him to present at ActionTalks in Aug.
    • Ask him to present at in September.
    • Find a business mentor.
  • Offer him a second loan to work with and keep the previous as a debt to be settled when possible.

Branch Kenya & HQ together

Proposal by Cecilia July 2022

  • Bring Virginia to RISEtalks and make an activity plan.

Business model

Dolas Creation

Veema Households

  1. Customer segments:
    Mainstream consumers.
  2. Value propositions:
    Packaging (Unique Dolas badge), material (high quality), perfect stitches, discount on items.
  3. Distribution channels:
    Direct sales, wholesale.
  4. Customer relationships:
    Online communities (Facebook, Instagram), positive word of mouth, personal assistance.
  5. Revenue model:
    Pricing based on product costs.
  6. Key Activities:
    Purchase raw materials, design, marketing and selling, branding and supply chain management.
  7. Key Resources:
    Designers (2 occasional employees), raw materials, and dummies
  8. Key Partnerships:
    Raw material suppliers, retailers, legal advisors.
  9. Cost Structure:
    Raw materials (fabric and leather) and machines.

V-M.1 Secure material, enough stock to keep the business going. With a business loan of  (EUR 800) from ActionInvest, Virgina will be able to 

  • Purchase raw materials 50+ pieces (650 euros).
  • Engage in branding, marketing and distribution (150 euros).

Cost: 1 bed runner – 750 KSh
Selling @1500 KSh
Wholesale@1200 KSh

  1. Customer segments: Hotels (users), Families (users) and mainstream customers (buyers but not users).
  1. Value propositions: High quality materials, Excellent customer service.

     3. Distribution channels: Online (through social media, Facebook and Instagram) and offline (through our physical shop)

  1. Customer relationships: Online communities (Facebook and Instagram), positive word of mouth)
  1. Revenue model:Profit from product sales.
  1. Key Activities: Purchase raw materials, designing, marketing and selling, branding and supply chain management, advertising.
  1. Key Resources: Raw materials for bed runners.
  1. Key Partnerships: Raw material suppliers (for bed runners), retailers and wholesalers, HR&S. 
  1. Cost Structure: Advertising, Raw materials, Stock increment

Business plan

Dolas Creation

Veema Households

Develop and maintain a business plan

Cost: 1 bed runner – 750 KSh
Selling @1500 KSh
Wholesale@1200 KSh

Cash outflow:

  • Rent- 115 euros per month.
  • Tailor fee-60 euros.
  • Branding and packaging-25 euros.  
  • Advertising-150 euros

Cash inflow:

  • Stock sales (Average sales per month-345 euros).

Expected costs per year

    • x


Expected Income per year

  • x



Dolas Creation

Veema Households

1st loan by ActionInvest, Sept 2020
The estimated investments

  • African print fabrics 30,000.
  • Plain fabrics 20,000.
  • Posters to display clothes 20,000.
  • Leather material 10,000.
  • Accessories from bone work 15,000.
  • Miselenuous 5,000

TOTAL 100,000 Kenya Shilling     (Euro 800)

C-A.1The first loan given in 2020 and amounted to Kenya shillings 100,000 which equals to 785.3 euros. According to Fredrick Ating’a, he used a quarter of the money to buy fabrics and dummies to display clothes made for customers. He said that the rest of the money was kept in his bank account. When asked why he did so, instead of investing the full amount in order to scale up the business, he said that most of his customers bring their own fabrics and incur the all the applicable costs so there has been no immediate need to spend the funds.

1st loan by ActionInvest, 2021

  • Purchase raw materials 50+ pieces (650 euros).
  • Engage in branding, marketing and distribution (150 euros).

TOTAL 100,000 Kenya Shilling     (Euro 800)


Dolas Creation

Veema Households


  • Mr. Fredrick is doing fine, he is lively & very positive.
  • He used close to 50% of the total loan amount awarded to procure fabrics and dummies, 18 dresses were produced.
    • The low utilization of the loan is linked to low customer base. The overall production is still low. He anticipates to scale-up gradually as the economy stabilizes, and everything normalizes after the pandemic.
  • Dolas creation still enjoys doing business with a few former clients despite a drop in demand due to the pandemic.
    • This was evident from what he stated, “Did you see what Nairobi County Women Representative wore during the launch of Building Bridges Initiatives (BBI) at Bomas Kenya? That was my work.”
    • Also, while in the premises Mr. Fredrick received about 5 clients placing orders for various designs, with our team leader Millicent Sifuna and accounting coach Anne Chebet leading the way to promote Dolas Creation work. This gives great hope for future.
  • Covid-19 has negatively impacted the economy. This has resulted in lowering the demand, especially in fashion industry. This was reflected by Fredrick’s statement,” Just to let you know, at such a time in previous years, you would not have found me here, demand for celebrations attires such as weddings was high and pressure to produce clothes equivalent to clients placed orders was extremely high, and of course the returns were huge.”
  • Also Fredrick complained about the available quality fabrics: “Kenya as a country does not have the capacity to produce the quality fabrics necessary for making good quality attires. This means we mostly depend on importation which may take much time before receiving the items”.
  • Kenyan market embraces imports, this poses unhealthy market competition due to unregulated market prices when it comes to clothes, as most clients opt to go for cheaper ones of same design.
  • Dolas creation was not in a position to produce/show the accounting books, but promised to link up with the HR&S Kenya accounting adviser, Ann CHEBET, this week over the same.
  • The prevailing market prices for various attires has greatly impacted negatively on the establishment’s production level due to its highly priced products as compared to market prices.
  • In summary, Dolas establishment’s production is still low. This is due to low demand.


Dolas Creation

Veema Households


The respondents are identified and presented with: names, title, telephone numbers, level of education, home location, and family status. Also GDPR consent is collected if the respondent’s agree.

Dolas Creation

Veema Households

This survey will be used to evaluate the impact of the social enterprise activities on the livelihoods of employees of Dolas creation and in the people of Kibera.

  • We will employ random sampling in selecting a sample of respondents from the population.
  • The control will be a group of randomly selected persons within Kibera and outside Kibera.
  1. PMP
    • Team-leader: Frederick ATINGA
    • Management team: xxx
  2. Target Partners
    • Individuals: 
      • Employees of Dolas Creation
      • Customers to Dolas Creation
        • Within Kibera
        • Outside Kibera
      • Suppliers to Dolas Creation
    • Focus groups: xxx
  3. Customers to Target Partners
    • Customers to Supplers to Dolas Creation
  4. Other stakeholders, such as:
    • Family members.
    • Other.






Enumerator Name



Respondent’s name



Respondent phone number



Respondent Gender

               Male                     Female


Age of respondent

1=18-24 yrs, 2=25-35 yrs, 3=36-55 yrs, 4= > 56 yrs


Respondent  position

1= Owner

2= Employee

3= Relative to owner

4= other specify


Region{ must be from Nairobi county}


2= Ngong’

3= Dagorete



  1. Individual interviews, specific and open-ended, with
    • The PMP.
    • Management team members.
    • Each loan-taker present.
    • Family members present.
  2. Focal group interviews, with
    • Management team and PMP together.
    • All loan-takers of the village, who are present,  together.
  3. Collect testimonies, from a number of persons randomly chosen.
  4. Take photos.
  5. Record videos.
  6. Record interviews.
  7. Take notes in a dedicated notebook about everything that happens.

Dolas Creation

Veema Households

Both primary and secondary sources of data collection will be used. Primary data will include semi-structured questionnaires, testimonies, and focus group discussions, while secondary data will involve written records also at the national and international levels.  The questions will have both open and closed-ended questions. The validity of the questionnaires will be determined by HR&S Sweden. Consent to collect data will be sought from the managing director of Dolas creation and the survey participants.

For purposes of statistical measurement, the typography of progress markers from the tailoring project was generated prior to the start of the project. This generated three types of information. These are:
1. Quantitative – These will be acquired from three different sources;  interviews, testimonies and focus group discussions, with people in charge (plus review of book accounts), observation by interviewers, interview with participants. The indicators used here will include the number of business start-ups, investment level, employees’ income level, pieces of training attended, modern tailoring machines acquired, number of new employees contracted to work for Dolas creation.
2. Qualitative – Qualitative information will be obtained through interviews, testimonies, and focus group discussions, with people in charge and participants.  The sources of information will be social harmony at home, contribution to family, financial independence.
3. Financial- These will be obtained through interviews with the person in charge, direct examination of accounting books, and personal interviews with employees. This includes; total sales in cash, credit sales value, stock in/out, loans to employees (if any), and cash in the bank account (Ksh). 

Consent Form

Thank you for agreeing to speak with me today. My name is………………. and I am conducting a data collection survey on behalf of HR&S. Human Rights & Science has been partnering with Dolas creation enterprise in this area for the last one & a half years.
The information you give us will be used by the project to improve our understanding of the projects and people/community that we serve. HR&S shall keep any information that we collect confidential and shall store data securely. If we share responses, they will be anonymous. Meaning no one will know which responses and comments came from you. HR&s may also share anonymous results to contribute to improving other projects elsewhere and in the future. HR&S may use anonymous results in future publications, reports, and/or presentations.
There will be no immediate benefits for you, but by taking part in this activity you may find an indirect benefit in knowing you have participated in an important piece of research, and that the information gathered may be used to improve the design and delivery of HR&S’s work. You will not receive money or reward of any kind if you agree to take part.
Your participation is completely voluntary, and you have the right to not participate, or to stop participating at any point of this process. If you do not wish to participate, or if you wish to stop at any time, this is acceptable and there are no negative consequences to doing so.
In case you agree, we would like to take photos and/or videos, and post them on our website, and also if you agree on social media. The propose is the strengthen HR&S and our programmes by increased visibility and transparency. If you agree we jointly select each specific photo/video.

Certificate of Consent (participant)
I have read the above information, or it has been read to me. I have had the opportunity to ask questions about it, and any questions I have asked and have been answered to my satisfaction. I consent voluntarily to be a participant in this exercise.

Print Name of Participant

{at least forename and surname}

Signature of Participant




Micro data Survey questions

Social impact


Sustainable social impact refers to reaching the social good ambitions in a sustainable manner.

Measure twice a year since the start of the programme.

Social Good _ Direct Impact

Respondent: PMP

  • Compilation of the products that we offer:
    1. Business loans;
      Number of loans, size of loans, total capital. 
    2. Other
  • Compilation of the services that we offer:
    1. Weekly visits to collect refunds, coach and address challenges.
      1. type of coaching
      2. type of challenges
    2. Other
  • Number of Target partner business owners: xxx
  • PMP business generate profit.
    • Size of profit: xxx

Respondent: Target Partners

  • Compilation of the products that our Target Partners offer to their customers: xxx
    • Number of customer per product: xxx
  • Compilation of the services that our Target Partners offer to their customers: xxx
    • Number of customers per service: xxx
  • Target partner business owners generate profit.
    • Size of profit per TP: xxx

Respondent: Customers (customer survey)

  • Are customers content with products?
  • Are customers content with services?

Social Good _ Indirect Impact

Respondent: Target Partners & families.

  • Children well-being
    Children of the women who manages HR&S small-scale businesses.
    • Number of meals per day increased.
      From one to two or three.
      • Number of children: xxx
    • Education
      Tuition fee paid and school attendance made possible.
      • Number of children: xxx
  • Women well-being
    • The status of the women in the families has improved as the contribute with income.

Respondent: Customers (customer survey)


Institutional capacity

Respondent: PMP


  • Bookkeeping of international standards; compiling all receipts and invoices, perform bank reconciliation.
  • Annual auditing.
  • Respond to management reports from the auditor.


  • Who is in charge of the bookkeeping?
  • Who is doing the auditing?
  • What do the management reports look like?
  • Can we please see the books?

Project management

  • Are the number of Target Partners included, as expected? xxx.
  • Does the target partners deliver as expected? xxx.
  • Do you have regular meetings with the management team, if so, how often? xxx.
    • Do you take notes which are  included in the annual report?xxx.

Transparency & Efficiency

  • Communication between PMP and HR&S.
    • Maybe monthly reflections from PMP on WhatsApp. xxx.
  • Information from target partners on their satisfaction, needs, expectations. xxx.
    • To be written down and shared.
  • Share notes from the local management meetings. xxx.

Annual report

Due 15 February.

Target partner services

Ensure continuous feed-back from Target Partners. Information about their satisfaction, needs, expectations, xxx. Specially ask about their views on the ethics of the programme.

TP training, coaching & team building

  1. Training sessions: xxx
  2. Coaching sessions: xxx
  3. HR&S / Action10 T-shirts “women themselves have submitted a complaint, that of offering them HR&S/Action10 t-shirts that they will often wear at each meeting.”

Financial sustainability

Sustainable economy is when income, without donations, sustainably exceeds costs.

  1. When can a sustainable economy be expected ?
  2. What is the size of the required capital?
  3. Compile sources and levels of income?
  4. Compile sources and levels of expenses?

Sustainable business mind-set

  • ?

Does the income exceed the expenses?

  • No, lack of funds to cover the cost for PPM’s transportation (June 2022).

Survey team & visit

PMP comment: Wednesdays, market day, are the only days suitable for meeting women and following up with them.


  1. The survey team consist of: Renaud, Elisabeth, Milohum, Yawo. 
  2. The team leader is: Renaud
  3. Date of the next visit: The visits are made on Wednesdays, the market day. xxx


  1. Dates of coming visits:


  1. Location of the visits:


  1. Visit arrangements: Offer snacks to focus group discussions.
  2. Travel arrangements:
  3. Travel costs:
  4. The sources for covering travel costs are:

Survey Team Preparations

Ensure the team has access to the tools required:

  • Written copy of the survey manual.
  • Camera; photos and videos.
  • Recorder.
  • Notebooks and pens.
  • Transportation means.
  • Food and water.

Divide areas of responsibility between team-members. Ensure that  each team member is clear about and comfortable with their own assignment as well as the team assignment.

The team assignments

  1. Making individual interviews.
    • Specific questions.
    • Open ended questions.
  2. Collect data from focal group discussions.
  3. Collect testimonies.
  4. Taking photos.
  5. Record videos.
  6. Record interviews.
  7. Taking notes in a dedicated notebook about everything that happens.

Preparing for the analysis of the data

  • Control
    The control is the base-line data, macro-data and the conditions in specific villages that are selected to join the programme, prior to mentioning about the programme.
  • Randomization
    Randomization among respondents is created by not announcing the survey date, and asking everyone who are present that day.
  • Statistical assessment method
    • Quantitative: ANOVA. Thus we need as much data as possible.
    • Qualitative: Simple compilation of statements.
  • Contribution tracing. Identifying other actors in the village, what do they contribute with, how many are involved and how do they benefit. Consider to collaborate with other actors.
  • Ethics. Normal ethics plus asking the respondents about their views on ethics.

Compilation of Outcome data



Progress marker scoring


Compilation of names of respondents and GDPR consent: xxx