About

Volunteer organisation

Action10 is a volunteer organisation registered in Sweden (www.action10.org).  The organisation is run by volunteer staff only, thus Action10 does not pay salaries. The administration costs in Sweden shall not exceed three per cent of the annual income. Action10was registered in 2009 . The organisation is run by 20 volunteer staff.

Under the support of HR&S

Action10 operates under the umbrella of Human Rights & Science (HR&S). Action10 is dependent on its close collaboration with Human Rights & Science (HR&S). HR&S manages the operations abroad and back Action10 with institutional support. Action10 benefit from HR&S tool Strategy for Change.

Governance

The highest governance body is the General Assembly.
The members are the volunteer staff and the monthly givers.

Management

The management is with the working Board.  Action10 has a working Board with ten members that meets six times per year and together with the volunteer staff another six times per year. Action10 arranges cross-cultural events for the volunteer staff and monthly givers six times per year as well as  monthly on-line sessions with our partners in Sub-Saharan Africa.

Operations

The day-to-day operations are handled by a team of volunteer staff organised into a working board and three workgroups.

  1. Team Africa.
  2. Team Media.
  3. Team Sweden.

External auditor

Gabor BRUSZT

Admin costs

The funds for Action10 are raised through donations and only 3% of the raised amount remains in Sweden.
The 3 % pays for direct administration:
the Website, the bank account, the money transfer, and a virtual office platform.
The 3 % shall also cover adds on social on media to boost our fundraising.

Ten Action (TAct)

The organisation operates according to the Ten Actions (TAct). The Ten Actions are:

  1. Needs Driven Programme
  2. Equal Partnership
  3. Real-time Outcome Planning and Evaluation
  4. Strategic Partners
  5. Institutional Capacity
  6. Sustainable Economy
  7. Quality values
  8. Resilience
  9. Knowledge Sharing
  10. Visibility. 

Volunteer staff commitment

In Action10 we are professionals.
Once we have have signed up to be a volunteer staff of Action10, the focus is on being a trustworthy team-member. Professional staff that deliver according to plan and milestones that have been agreed on with each volunteer staff member. The reimbursement is the benefit of doing social good and being a member of a professional institution that have capacity to generate sustainable social impact. The commitment is minimum i) ten work hours per month and to deliver on milestones as agreed, ii) attending the monthly events; the volunteer staff meetings and the ActionEvents, as well as iii) attend work group meetings when called upon. Volunteer staff always replies to messages asap.

We have an expression in Action10: “In Action10, we do not volunteer to volunteer, we commit to volunteer.” The reason is that Action10 raise hope among the under-served, we raise hope within vulnerable communities. Action10 is important and people look as us for help. If we as a team raise hope and then do not deliver, then we break hearts among those who are already under-served. It is the same as agreeing on taking on an assignment in Action10 and then choose to NOT deliver and to NOT inform about the decision to not deliver. The consequence is obviously that that assignment will not be done and thus Action10 cannot deliver to those who put hope in us. So being a volunteer in Action10 is a serious matter, a commitment. As soon as anyone decides to step down, or to be inactive for a period of time, it is mandatory to tell the the Board. We are seriously proud of EVERY volunteer staff member and we expect everyone to deliver as agreed.

Strategy for Change

Mission
Breaking new grounds

Action10 is a non-profit organisation servicing the social business sector. The reflection is that also aid organisations have costs to cover and have to earn money. The aid business model is donations, thus the customers become the donors (and not the under-served communities). Their marketing efforts tends to build on wanting the donors to feel pity for the target partners and tend to want to picture the target partners weaker than they actually are. HR&S/Action10 seriously do not agree with that as it keeps a post-colonial social institution, patronising, pity, guilt  and disrespects our partners. So, HR&S/Action10 considers the social business sector more honest; servicing customers by providing social good, for which the customers pay.

HR&S Action10 vision

Our vision is two-fold, a shift of paradigm where aid dependency has been replaced with international equal partnership for global development and extreme poverty has been eradicated

Background – Social enterprising

Social enterprising is a powerful development institution; social enterprises offer products, services, employment and supplier opportunities requested for, they reach the under-served communities, and they generate tax income to the government. Despite this, it it is often very difficult to start and run social enterprises in Sub-Sahara African countries due to absence of fair funding opportunities and  logistical hurdles. Also, social enterprising experiences an unfair competition from the Aid Industry, which offers products and services for free, without empowering local structures, understanding the desires of the local communities, creating employment, strengthening local suppliers etc.

Ambition

Action10 supports HR&S to empower social entrepreneurs in Sub-Sahara African countries.
We assign 20 volunteer staff and are structured into a Working Board and three workgroups.

Outcome Challenges

  1. The Aid Industry generated “help-me” or even “save-me” mind-set.
  2. Corruption as social norm.
  3. The unfair competition from the aid industry providing free products and services.
  4. Harsh conditions for entrepreneurs in Sub-Sahara African countries.

Milestones

The three workgroups have different targets Africa, Social Media and Sweden.

  • The workgroup targeting Africa arranges virtual cross cultural awareness raising sessions with participants from Africa and elsewhere, as well as, seeks donations from African supporters.
  • The workgroup targeting Social media creates cross-cultural awareness raising through interactions on social media and also fundraises through social media. This workgroup manages the Action10 crowd-funding platform and is active with posting on FB, LinkedIn and Instagram.
  • The workgroup targeting Sweden arranges cross cultural awareness raising social events in Sweden and seek funding from Swedish supporters.  

Output

Operations – yearly

  • General assembly in March.
  • Six board meetings.
  • Six volunteer staff meetings.
  • Regular team meetings.
  • Recruitment to cover to volunteers leaving.
  • Accounting.
  • Auditing.

ActionInvest

  • Transfer funds to programmes with evidence based agreed on activities, as they are raised.

Awareness raised – cross-cultural respect 2021

  • Some Action10 members attends the monthly ActionTalks.

Fundraising 2021

  • Posting on social media FB, LinkedIn, Instagram twice a month or more.
  • Five parallel campaigns on Global Giving.
    Addressing the reward system on Global Giving.
  • Launched the Action10 Crowdfunding site.

Progress markers

  • Funds raised: EUR 10,000 per year during the past ten years.

Activity 1 – Reach out

Action10 benefits from the Lean models when reaching out to potential ideal supporters.

Activity 2 – Fundraise

Action10 raises the funds for the ActionInvest programme. Action10 raises the funds for ActionInvest through donations. Maximum 3% shall remain in Sweden.  To cover the cost of the Bank account fee & money transfer.  Website hosting & virtual office platform.

  1. Monthly giver stewardship
    Monthly givers are invited to become members and benefit from programme reports & social events.
    Action10 arranges monthly events for the Action10 monthly givers and friends and well as sharing appreciation reports six times a year.
  2. Reaches out specifically to the African community,
    who we expect shall appreciate the Action10 approach.
  3. Posts campaigns on Global Giving crowdfunding page.
    Action10 runs five parallel campaigns at Global Giving and uploads programme status reports every third month.
    Action10 is also an active member of the Global Giving community and thus earns rewards in order to be one of the more visible partners. Ensures GG reward level so that action10 appears among the 100 first.
  4.  Action10 is running its own crowd-funding page.
    Empower the SEO.
  5. Frequently posting on social media
    Facebook, Instagram, and LinkedIn
  6. Facebook donate button.
  7. Use advertising on social media
  8. Collaborate with influencers
  9. Customer surveys
    Action10 is managing continuous customer surveys in order not to lose the supporters we have and in addition, try to reach a larger number.

Activity 3 – Cross-cultural respect & rewards

Action10 contributes to a cross-cultural respect programmes and at the same tme rewards monthly donors and volunteer staff through:

  1. ActionTalks
    Invitation to monthly zoom meetings with participants from the Swedish team as well from our teams in Sub-Sahara African countries.
  2. ActionEvents
    Invitation to social events in Sweden where we aim to raise cross-cultural awareness. Free of charge.
  3. Continuous appreciation messages
    through e-mail, where we inform about recent achievements.
  4. Opportunties to buy webinars and workshops
    from HR&S at reduced price.
  5. Opportunity to buy products by our African partners
    during the ActionEvents. And also get to know their stories.

Activity 4 – ActionInvest

Action10 manages the ActionInvest programme. ActionInvest provides:

  1. Loans to social entrepreneurs in Sub-Saharan Africa.
    The social entrepreneurs supported are carefully selected by HR&S and members of an HR&S RISE Support Centre.
  2. Guidance by local HR&S coaches.
  3. External auditing.
  4. State-of-the-art surveys.

The ActionInvest programme provides loans to social entrepreneurs who are members of an HR&S RISE Support Centre.

  • The loans are given out with 10% annual interest.
  • The profit from the programme remains with the social entrepreneur.
  • Paid back loans are reinvested in starting- or scale-up social enterprises.

The ActionInvest programme also includes guidance by local HR&S coaches and external auditing.

  • The coaches and the auditors are reimbursed with a minimum of EUR 300 per year and programme that they coach on.
  • The interest remains with the local RISE Centre in order to contribute to the reimbursement of the coaches and auditors.
  • ActionInvest shall also ensure  one functioning computer,  internet access and a cell-phone for the RISE Centre, do ensure easy communcation between Sweden and the coaches.

Sustainable economy

  • The profit from the programme remains with the social entrepreneur.
  • Paid back loans are reinvested in starting- or scale-up social enterprises.

Estimating the effort of fundraising

A small reflection on the effort behind transferring for example EUR 2,000. A person may donate in average EUR 10. The success rate when fundraising is less than 1 % (if we ask 100 persons maybe one will actually decide to give). Thus, to raise EUR 2,000 we thus have to reach out to 20,000 persons with convincing arguments.
After donations we have to show appreciation, we invite for events and send messages, and after having invested the funds, we have to report back to all the supporters about the results (hopefully good results).
The people this side are busy and usually remains with Action10 for maybe 6 months, and Action10 recruits, introduces, motivates and coordinates around 50 new fundraiser every year. To empower our volunteers and donors, we have ten meetings, and one social event every month.
As a volunteer association registered with the Swedish government, we have a board with ten members, six board meetings per year, a website, professional bookkeeping of international standards, annual auditing by external auditor, annual reports, annual general assemblies for members (our highest governance body) and annual reporting to the tax authorities.

Posting on social media

Action10 is different. We do not accept pity, guilt, a patronising attitude or disrespect. The problem, as the CEO sees it, is that we do not always know ourselves how deeply post-colonial we actually are. When we write about our programmes, we shall think of our partners as if they were close friends or colleagues. We shall aim to empower our partners, they must feel proud and strong and intelligent when they what we write. Just like if we would write a post about my children for example. And because we do not think about ourselves as post-colonial, though most of us are actually, we have to be overly careful.
Our task is delicate